Roar at challenge
Brand Strategy / Brand Personality / Brand Identity / Visual Identity / Logo / Typography / Branding / Graphic Design / Illustration / Infographic / Event design / Video production / Photography / UI/UX Design
Zure focuses on solving challenging business problems with Microsoft Azure. The harder the problem, the happier they are. They have no fear of failure because failure is an opportunity to learn.
Leijoona has been working closely with Zure from the start and watched the company grow from two motivated guys to a multinational company with offices in Finland, Belgium, and Denmark.
Zure is an 8-time Microsoft Gold Partner, they have three Microsoft MVPs, and their CEO, Sakari Nahi, is a Microsoft Regional Director and the founder of Finland Azure User Group (FAUG).
Logo sting
Video marketing is becoming more and more important each year. Leijoona and Zure have collaborated in myriad of video projects, including brand, training and case study videos, as well as live webinars. As video productions got more frequent we decided to design a logo sting for branding the videos. Audio design for the logo sting was made in collaboration with Böhle Studios.
Finding the audience
Most of the marketing material for a b2b tech company like Zure is not targeted at potential clients, but for potential recruits and boosting the internal culture. The real bottleneck is getting the right people in the house and keeping them. The competition for the best talent is fierce.
Zure pattern broadens the design tools to be used for more subtle brand recognition purposes.
Back to the future
This commercial was made for the Microsoft Accelerate 2021 virtual event. The goal was to simply stand out from countless other b2b ads that were run during the intermission of the event. We got a lot of positive feedback with this tongue-in-cheek ad, that was put together in short notice only in a few days.
“Kiitos Joona kaikesta. En voisi olla tyytyväisempi siitä mitä oot tehnyt meille.”
Sakari Nahi, CEO