Brand with an exclamation mark
Brand Personality / Visual Identity / Logo design / Typography / Art Direction / Brand Collateral
Hyperconvergence, SimpliVity, GreenLake, InfoSight, and HPE Alletra are just some of the words I haven’t got the slightest understanding of. But Tech Enthusiast does. In fact, they are the numero uno search result with the aforementioned keywords on YouTube. According to Markus Leinonen, the man behind Tech Enthusiast, they are on a mission to simplify enterprise tech from bare metal to cloud-native. And like the name implies, they do it with incredible passion and energy.
After renaming their company, Tech Enthusiast was looking for a new energetic and loud visual identity. Markus stated that whatever they do, they aim for perfection. He said that the industry is doing fine without them, but fine is meh. And I agreed, we were not aiming for fine with the visual identity either. Fine is meh.
Leijoona designed a comprehensive and multi-functional visual identity for Tech Enthusiast. The work included logo design, custom font design, UI/UX design, and a library of visual elements to be used in a multitude of marketing materials.
The Tech Enthusiast logo consists of letters T (for tech) and E (for enthusiast). You can also see an exclamation mark that symbolizes their loud and vocal personality. A bolt of lightning illustrates their energetic approach.
The logo grid is designed around an equilateral triangle and a 15-degree cursive angle.
No shortcuts were taken when rounding the corners. Each corner is rounded to its proper angle.
“I like the custom font! I especially like the same rounding as with the logo mark – it’s the small details that make it!”
Markus Leinonen, CEO
“Exactly what the doctor ordered!”
Markus Leinonen, CEO