Intergalactic Showdown on Planet Zure
AI Video / AI Images / AI Voice / Video Editing / Employer Branding / Midjourney / ChatGPT / Leonardo / Runway / ElevenLabs / Magnific / Firefly
We made a fake retro sci-fi B-movie trailer for Zure! Because honestly, who doesn't like B-movies? I’m sure there was a very strategic reason for all of this. I believe it had something to do with attracting new employees. It was watched. It was shared. Let's not ruin it by overthinking it.
Over 5000 AI image generations with Midjourney and Leonardo. Over 1000 AI video generations with Runway and Leonardo.
But that’s not all
The recruitment campaign also included an alternate reality game (ARG). Somewhere out there, a Zure employee had gone missing, her consciousness trapped inside the Azure cloud. It was up to the players to get her out. Getting there meant crawling through obscure security camera footage, calling phone numbers, finding clues on websites and social media posts, chatting with a condescending AI chatbot called Ziggy, decrypting audio waves, and much more. Along the way players learned about Zure’s work culture.