Brand Strategy
Your brand is more than your logo, your name, or your product. It’s a set of emotions and feelings it induces in people. And as such, it can be steered and designed by coherent strategy.
What is brand strategy?
Brand strategy is a long-term plan for growing a successful brand. Your brand strategy, along with your business strategy, is the foundation of your company. While business strategy takes care of company goals, brand strategy focuses on customer goals.
Why is it important?
Having a clear brand strategy brings significant value to a company. Here are some of the key benefits of having a strong brand:
Increases brand recognition
Improves customer loyalty
Reduced marketing and advertising costs
Helps you command higher prices
Increases shareholder value
Attracts high caliber talent
Increases employee engagement and commitment
“Your brand is the single most important investment you can make in your business.”
Steve Forbes
How do we get started?
With workshops! It will involve a lot of thinking, talking, coffee, and Post-it® notes. And coffee. All the decision-makers need to be there, physically and mentally. None of the phones or laptops need to be there (unless we do this virtually). The whole brand strategy design process will take between 2-4 weeks.
Things we’ll do:
Identify your purpose, vision, mission, and values to build a brand with strong foundation.
Identify your audiences to understand how your brand can speak to their unique needs.
Identify who you’re competing against so that you can better differentiate your brand.
Define your brand’s personality to lay the foundation for all future communication and design efforts.
Articulate your value proposition, tagline, and messaging pillars to help content creators tell a consistent brand story.
Examine the current state of your branding to identify how you’d like to change going forward.
Got a project?
Let’s talk.
Contact me below, if you’re interested in moving your brand to the next level.